While it’s easy to snap photos with your cell phone and use one of Instagram’s iconic filters, to give your Instagram feed that professional polish, photographers are seamlessly incorporating Lightroom presets to get the effect they want for their social media feed.
You can also access presets in the drop down menu in the quick develop panel in Library. You’ll find the standard presets that come with Lightroom in the left panel of the develop module in the Presets Panel. More specifically, presets are files that allow Lightroom to apply particular develop settings to an image, without you having to manually remember and adjust the settings.
Presets are one-click editing tools that can dramatically speed up your workflow when editing photos. Lightroom is a powerful editing tool as well as functioning as an image cataloging app, with handy export functions. If you already use Lightroom for photo editing, adding Lightroom Presets to your repertoire makes it easy to give your photos a unique look and feel for Instagram in the same go. This is where using Lightroom can come in very handy for Instagram. Photo by Max Rive, who has over 1.4m followers on his Instagram account.Īnother interesting statistic, according to WedDam, is that 60 percent of the top brands (businesses with the most followers on Instagram) use the same filter for every post.